A large group of young, educated, new-media savvy people - the product of the enlarged universities - live and work in London, have cash in their pockets, and want to spend some of it on art. They're not experts but want more, in cultural terms, than Harry Potter and a night in the pub.
You see them, in large numbers, in the London art galleries, particularly the cleverly branded
Tate Modern. They join Facebook en masse and chatter about art on the internet. Many of my neighbours in the trendy district of London where I live (I went to live there before it became trendy) are very much part of this new, young, culturally-hungry, wealthy, liberal, (small L) middle class...
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