Classical Music Forum banner
1 - 5 of 5 Posts

·
Registered
Joined
·
615 Posts
Classical music is becoming a growing streaming market according to this Forbes article; reaching a share of 32%.

=> https://www.forbes.com/sites/melissamdaniels/2019/07/22/how-classical-music-is-becoming-the-next-emerging-streaming-market/?sh=797a479c2894

statistic =>
Azure Font Plot Parallel Rectangle


This 2019 abc.net article is even more optimistic => "The study found that 35% of adults listened to classical music. Classical music was the fourth most popular music genre, with more fans than R&B or hip hop."
=> https://www.abc.net.au/classic/read-and-watch/news/young-large-audience-for-classical-music/11418000
 

·
Registered
Joined
·
615 Posts
Streaming numbers can be misleading since listening to ten seconds of a track would count. Which is why data on purchasing patterns are a more reliable indicator of actual support. Also sites like Spotify have curated albums such as "Classical Music for Studying ... Reading ... When It's Raining", etc. that infuriate me when I'm searching for a composer's music but must be designed for the "Average Joe."
The abc.net article also states that : "Those surveyed were almost evenly split on whether they listened intently to classical music or played it in the background. Respondents in South Korea were most likely to be "purist" listeners, sitting down and listening closely.".

So, without the "classical background listeners" there still remain 17% attentive classical listeners.

And to be fair, an awful lot of people are "background pop listeners" too. It's not a classical music only phenomenon.
 

·
Registered
Joined
·
615 Posts
If one wishes to promote classical music, it might be a good idea to begin by acknowledging that listening to music as art is different than listening to it as entertainment, ear candy, or distraction.
A bunch of classical music is meant as just that : entertainment, ear candy, or distraction.
Telemann's table music, Mozart's divertimenti, Strauss waltzes, opera/operetta...the list goes on.
Also religious music composed as an earnest expression of religious sentiment instead of as "art".
 
1 - 5 of 5 Posts
Top