OK. I just think that a station that played so much unknown music might attract people with its "Wow, listen to THAT - that is so cool and different" factor.
What does work, then? My evidence is admittedly anecdotal, but when I ask people what got them interested in classical music, they answer with things like: cartoons, movies, television shows, commercials, watching a live performance, learning an instrument. One thing that all these answers have in common is that they are all about experiencing classical music as music. Some other people mention getting interested through gateways like classical-esque sounds in the Beatles, or movie and video game soundtracks—though the division between “movie music” and “real music” has always been blurry (Shostakovich and Copland wrote for movies, after all), and there’s a whole scholarly subfield called ludomusicology devoted to the study of video game music. In any case, for most people I talked to, their interest was piqued not by being told that they should like the music, but by hearing music itself.
If you want to grow classical music’s audience (and you should), rather than arguing why people should like it, focus your efforts on giving them opportunities to encounter it and form their own associations with it. Share your favorite pieces. Organize performances for communities that might not otherwise get that experience. Again, don’t pre-interpret the music for them; let them come up with their own opinions. If they decide it’s cool, fine, but if not—that’s OK, too. After all, the opposite of “boring” isn’t “cool,” it’s “interesting.” ¶
(Classical Music Isn’t Cool)
Pretty much MOST of the music for Kismet was adapted from several pieces composed by Alexander Borodin.@fbjim: Excellent post. It would be interesting and possibly useful to create a video of as many examples as possible of where CM is or has been used in the wider culture. I offered before the fact that TV's Judge Judy's theme music are the opening notes of LVB's 5th symphony, the long history of the William Tell overture with The Lone Ranger radio program, and the March from Proko's 3 Oranges as theme for a radio crime drama. In addition there would many dozen ad background music examples, the Broadway musical Kismet, and film references; Proko's Alexander Nevsky only one example. Elvira Madigan Mozart PC reference. Popular songs that have mined CM melodies (Rach's Full Moon and Empty Arms). All embedded in the non-CM context This video to be shown where possible in schools or on public television or YouTube, with some serious advertising that People Will Love It! A modern-day Disney Fantasia, but more cool.