Interesting thread.
I worry about my home town Cleveland Orchestra quite frankly. But, even though the younger generation of the ‘old guard philanthropist family’ members leave the area regularly, or have left years ago, so far, it amazes me that there is still a lot of support. Many of the ‘elite neighborhoods’ where these philanthropist families lived for years are more and more now being occupied by transients who have moved into the area from other parts of the country, or world, (many who are employed by the Cleveland Clinic), who have no idea of the Orchestras local, national, and worldwide historical significance. Obviously local corporate support is important as well, and still seems to be strong enough.
Concerts are still well attended, but for how long? What amazes me is the survival of the Cleveland Orchestra was never in doubt when Szell was alive, and his ‘ghost’ it seems still has an impact throughout the years in terms of what he built and accomplished for the Orchestra and the city of Cleveland.
So, I believe orchestras will have to eventually think outside of the box, and some are. The Berlin Philharmonic comes to mind. They have the Digital Concert Hall which has virtual members from all over the world, including me. For $160 a year, you have access to every live performance, specials, etc. in addition to a library of recorded concert performances going back to Karajan. Their video/streaming library is extensive, and the production is first rate. They have been doing this for years. They also have done a very good job producing their own recorded music productions, which are also first rate.
$160 is how much I would spend on one live performance at Severance Hall with the Cleveland Orchestra. So, to me, it’s a steal, even though no, it doesn’t compare to being there in person. But I highly enjoy my virtual membership to the Berlin Philharmonic, and gladly pay the yearly cost year after year. I’m sure it helps them a great deal in not only being able to survive, but to thrive. Those, as I, will gladly pay the yearly $160 membership because first and foremost I/we love the music. I’m not paying to go to Severance Hall as my ‘civic duty’, as quite frankly, many have, will, and do. Many of the regular Cleveland Orchestra concert goers would not be buying one of these subscriptions. And I have to assume that is probably somewhat true in Berlin, so the Digital Concert Hall subscribers has to be a significant contribution to the orchestra as well. Strangely, over the years since I’ve subscribed, I feel I ‘know’ the Berlin Philharmonic orchestra and musicians better than I do ‘my own’ Cleveland Orchestra and musicians.
Just in the past year The Cleveland Orchestra has also created a streaming subscription service called Adella. I downloaded it and have looked into it, but unfortunately it costs more per year than Berlin, and their library is tiny in comparison because it is a brand new concept for them. Yes, you have access to the live concert performances, but why cost more than the well established Berlin? Cleveland has also started self producing their own recorded music, and the production is top notch as well. Is that making money? Don’t know, but feel they must be doing it for a reason vs signing with a recording label.
I think it is these types of money generating endeavors that will help even the best Orchestras in the world survive, as their reach and money generation can be worldwide to actual music lovers. I do think this is the direction moving forward. Just as many folks today prefer to stream new movie releases at home vs going to the theater. Some still prefer the theater, but I’m sure at home home streaming is a cost benefit overall. It may help some theaters to survive as well, just as a concert hall. That isn’t something we want to lose.
Now, unfortunately, these expensive alternatives will not help the smaller orchestras, and in order to survive, they may also have to look for other ways to create income moving forward, or simply close shop. I’m surprised most all of them didn’t go belly-up since COVID and the restrictions over the last 1-2 years.