Discussion Starter · #1 ·
This was posted today on Facebook by Swedish record label BIS, and I thought it worth sharing:
The album was released in 2003 so the high sales aren't what you might call an overnight success, but it's a nice reminder that quality continues to be valued, without the need for slick marketing.BIS is proud to announce that one of its products has just passed the 250'000 mark in sales. With this, it is the best-selling BIS production ever.
For classical music this is truly very, very rare for any company.
This concerns the wonderful Martin Fröst recording of Mozart's Clarinet Concerto (with Amsterdam Sinfonietta/Peter Oundjian) and Quintet (with Vertavo Quartet), on BIS-1263 SACD, which has swept the market for many years. With this, it is the best-selling BIS production ever.
Martin Fröst is, as everyone in the business knows, the world's leading clarinet player at this time. He was discovered by Robert von Bahr, founder of BIS, and has to date released no less than 22 albums on BIS. Martin's career has taken him to all parts of the globe and his forward-thinking repertoire choice and theme concert ideas have brought him incredible numbers of fans. Martin has recently also taken up conducting, with great success.
This is a truly unique occasion, and we don't think many independent labels have ever reached sales of this proportion for any classical products.