Saw this story first on The Guardian website.
has been my favorite orange juice brand for years, and now the company (owned by Coca-Cola) is being sued for
promoting themselves falsely for being “all natural ingredients”, “simply natural”, and “nothing to hide”, while knowing that their product contains toxic chemicals
(PFAs and other dangerous chemicals hundreds of times above the federal limit; PFAs are Perfluoroalkoxy alkanes are fluoropolymers). Evidently, while PFAs are prohibited in drinking water, there are no similar protections for orange juice.
The complaint states, "“In reality, testing has revealed that the product contains [PFAS], a category of synthetic chemicals that are, by definition, not natural . . . ”
It's a premium brand, and I haven't done any fact-checking on the allegation. The article does not have links to any evidence of the claim, links to the plaintiffs' testing entity or its results, nor does it list who the plaintiffs in the lawsuit are.
Coca-Cola claimed juice was healthy despite toxic ‘forever chemicals’ levels ‘hundreds of times’ above federal limits, suit says
The Miami Herald seems to have more specific information regarding the lawsuit.
"A New York man who previously bought Simply Tropical juice is suing Coca-Cola and the Simply Orange Juice Co., which is owned by Coca-Cola, alleging false and deceptive advertising when it comes to its tropical drink product, a complaint filed Dec. 28 says. “Simply beverages are aggressively marketed to health-focused consumers with the products’ pervasive ‘all natural’ representations prominently displayed across the products’ packaging,” the complaint says."
"The New York man argues he had an unspecified, independent third party test Simply Tropical juice drink revealing the product had high levels of certain PFAs that have been “indisputably linked to negative health effects.”"
Ah. "I had it tested by 'someone', and they say it's toxic stuff."
It is somewhat odd, if I'm reading between the lines correctly, that this "New York man" decided to have his Simply juice tested. What would have prompted him to do that in the first place?